These seven award-winning* brochures addressed the United Methodist Committee on Relief’s need to promote the unique work of each of its units while also creating awareness of the full body of UMCOR’s work. Previously, unit-specific materials made no mention of the larger organization.
The four-panel brochures first open to show two panels that provide general information about the organization and it’s work. Inside, is a concise description of the specific UMCOR unit. These brochures replaced multiple print pieces that struggled to communicate the work of UMCOR’s various units.
All other unit-specific materials are available online. Unique URLS were secured for each unit and published in the relevant brochure to make it easier for readers to find more information and to drive them to the UMCOR website while also reducing the number of print pieces that are produced annually.
*DeRose Hinkhouse Award of Excellence 2009